Market Update Video Script

Market update videos build authority faster than almost any other content type. The challenge is making data interesting on camera. This prompt generates a script that turns dry statistics into a clear, engaging narrative your audience actually wants to watch.

The Prompt

Write a market update video script for a real estate agent.

Market Area: [CITY / NEIGHBORHOOD / REGION]
Time Period: [MONTH or QUARTER + YEAR]
Agent Name: [YOUR NAME]
Video Length Target: [60 SECONDS / 90 SECONDS / 2 MINUTES]
Platform: [YOUTUBE / INSTAGRAM REELS / TIKTOK / ALL]

Key Stats to Cover:
- Average Sale Price: [PRICE] ([UP/DOWN] [%] vs. [COMPARISON PERIOD])
- Homes Sold: [NUMBER] ([UP/DOWN] [%])
- Days on Market: [DAYS] ([UP/DOWN] from [PREVIOUS])
- Active Listings: [NUMBER]
- Months of Supply: [NUMBER]
- Sale-to-List Ratio: [%]

Notable Trend: [THE ONE BIG STORY - e.g., "inventory is finally rising", "condos are outperforming detached", "multiple offers are back"]
Interest Rate Context: [CURRENT RATE + DIRECTION]
Your Prediction/Take: [YOUR PROFESSIONAL OPINION on what happens next in this market]

Script structure:
1. HOOK (first 5 seconds): Bold statement or surprising stat that stops the scroll
2. CONTEXT (10-15 seconds): Quick setup - what market, what time period, why it matters
3. THE DATA (30-60 seconds): Present 3-4 key stats with plain-English explanations. After each stat, say what it MEANS for buyers/sellers - not just the number.
4. THE BIG TAKEAWAY (10-15 seconds): Your one main point about this market right now
5. CTA (5 seconds): Follow for monthly updates, DM for questions, link to full report

Include notes for on-screen text/graphics where relevant (e.g., "[ON SCREEN: $625K avg price, up 4.2%]"). Write conversationally - this is spoken, not read.

How to Use It

• Film these monthly, on the same week each month. Consistency builds your audience’s expectation.
• Use a simple graphic or table on screen when presenting numbers - viewers retain data better when they see AND hear it.
• Keep the 60-second version for Reels/TikTok and the 2-minute version for YouTube. Repurpose, don’t recreate.
• End with a specific, slightly bold prediction. Being willing to take a stance is what separates thought leaders from data readers.

Example Output

The AI will generate a complete video script timed to your chosen length, with a scroll-stopping opening stat, clearly explained data points paired with on-screen graphic notes, and a confident closing take. The script sounds natural when spoken aloud and includes formatting cues for post-production.