Mortgage Comms
Pre-Approval Follow-Up Email
Draft follow-up emails for clients who just got pre-approved to keep momentum going.
Best for: Mortgage brokers and loan officers Works with: ChatGPT, Claude
The moment after pre-approval is when buyer excitement is highest and confusion is most common. This prompt generates a follow-up email that congratulates the client, explains what comes next, and sets clear expectations - reducing the “now what?” anxiety that causes buyers to stall.
The Prompt
Write a pre-approval follow-up email from a mortgage professional to a client who was just approved.
Client Name: [CLIENT NAME]
Pre-Approval Amount: [AMOUNT]
Rate: [RATE TYPE - e.g., 5-year fixed at 4.89%]
Pre-Approval Expiry: [DATE or TIMEFRAME - e.g., "valid for 120 days"]
Down Payment: [AMOUNT / PERCENTAGE]
Estimated Monthly Payment: [AMOUNT at max pre-approval]
Referring Agent (if applicable): [AGENT NAME]
Lender/Broker Name: [YOUR NAME]
Company: [YOUR COMPANY]
Write an email that includes:
1. CONGRATULATIONS: Brief, genuine. Acknowledge this is a big step.
2. WHAT THIS MEANS: Explain in plain language what pre-approval is and isn't (it's not a guarantee, conditions may apply, it gives them shopping power).
3. KEY NUMBERS SUMMARY: Repeat their pre-approval amount, rate, estimated payment, and expiry date in a clean format they can reference easily.
4. WHAT NOT TO DO: 3-4 critical warnings (don't change jobs, don't open new credit, don't make large purchases, don't co-sign anything) explained briefly.
5. NEXT STEPS: What happens between now and finding a home. If they have a real estate agent, mention the agent. If they need one, offer to connect them.
6. YOUR AVAILABILITY: How and when to reach you with questions.
Tone: Professional, warm, reassuring. 250-350 words. This client just made a big financial commitment - make them feel confident, not overwhelmed.
How to Use It
- Send this within 1 hour of issuing the pre-approval. Speed signals professionalism.
- Customize the “What Not to Do” section based on the client’s situation - if they mentioned buying a car, emphasize the vehicle financing warning.
- CC the referring real estate agent if applicable so everyone is on the same page.
- Save the key numbers section as a quick-reference card the client can screenshot and keep on their phone.
Example Output
The AI will generate a polished email that balances celebration with education, presents the key financial details in a scannable format, clearly lists the do-nots that protect the approval, and outlines next steps. It reads like a confident professional guiding someone through unfamiliar territory.