Lofty (formerly Chime)

Lofty (rebranded from Chime) is an all-in-one real estate platform that bundles CRM, IDX website, lead generation, AI assistant, and marketing automation into a single package. The AI assistant handles lead follow-up via text and email, the IDX website captures and tracks buyer search behavior, and the CRM ties everything together with smart lead scoring and automated workflows. It’s designed so a mid-size team can run their entire digital operation from one platform.

The AI assistant is the centerpiece. It engages leads through natural text conversations, qualifies them based on timeline and motivation, and books appointments directly on your agents’ calendars. The system tracks buyer search behavior on your IDX site and uses that data to personalize follow-up — if a lead keeps looking at homes in a specific area or price range, the AI tailors its outreach accordingly. This behavioral tracking plus AI follow-up is what justifies the premium pricing.

Pros:

• True all-in-one means no integration headaches between separate tools
• AI assistant with behavioral tracking creates genuinely personalized follow-up
• IDX website feeds lead data directly into CRM for seamless tracking

Cons:

• $449/mo for teams is a significant commitment that requires volume to justify
• Being locked into one platform means you’re dependent on their roadmap
• Individual components aren’t best-in-class — you’re paying for integration, not superiority

Mid-size teams (5-15 agents) who are tired of stitching together separate CRM, website, and marketing tools should evaluate Lofty. The all-in-one approach eliminates the “our CRM doesn’t talk to our website” problem that plagues most teams. Solo agents and small teams should build their stack with individual best-of-breed tools (Follow Up Boss + a separate IDX site) until they reach the scale where an all-in-one platform’s convenience outweighs the per-tool quality tradeoff.