OJO Labs

OJO Labs is an AI-powered home search concierge that works alongside buyers throughout their property search. Instead of a standard search filter interface, OJO uses conversational AI to understand what buyers actually want — even when they can’t articulate it in filter terms. “I want a quiet neighborhood near good schools with a big backyard” becomes a personalized search that learns and refines as the buyer provides feedback on suggested homes.

The platform operates through brokerage partnerships, meaning individual agents don’t sign up directly. Your brokerage either integrates OJO into their consumer experience or it doesn’t. When it’s active, buyers get a smarter search experience that keeps them engaged on your brokerage’s platform instead of wandering off to Zillow. For the agents on these brokerages, OJO pre-qualifies buyer intent — when a lead comes through from OJO, you know they’re actively searching and have defined preferences.

Pros:

• Conversational search understands buyer needs better than traditional filter-based search
• Keeps buyers engaged on your brokerage platform instead of losing them to portals
• Leads that come through OJO tend to be more qualified and further along in the process

Cons:

• Only available through brokerage partnerships, individual agents can’t access it
• Buyers in some markets still prefer doing their own Zillow browsing
• The AI recommendations are only as good as the MLS data feeding them

If you’re a brokerage leader evaluating consumer search experiences, OJO Labs is worth a conversation. The technology genuinely improves how buyers find and evaluate properties. Individual agents can’t do anything with this tool directly, but if your brokerage offers it, encourage your buyer clients to use it — the leads it generates tend to be higher quality because the AI has already helped buyers clarify what they want before connecting with you.